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Wakao
Wakao | Short-Form Video App
Wakao wanted to build a brand around a product - a short form video app where users will participate in 1vs1 challenges to win prizes and rewards.
To stand out amidst growing competition, Wakao needed more than a good product roadmap, they needed a strong, impactful brand presence.
Growth-Focused | Story-Led | Engaging
Wakao developed a short-form video app centered around 1vs1 challenges, where users could showcase their talent, earn recognition and win rewards.
To appeal to a Gen Z audience, the brand identity was crafted to be bold, dynamic, and engaging, with a vibrant visual style, with a playful, uplifting look and feel.
The visual direction featured high-energy colors, expressive graphics, and motion-led design elements that captured attention and encouraged participation. Messaging was casual, slang-driven to highlight the product features and gamified user experience while giving the brand a friendly, modern appeal.
Leap Loft’s Solution Framework
Brand Creative Direction
- Refined the existing branding to align with the market trends, competitors, and product goals.
- Established the key creative direction and defined the brand’s core visual design language
Brand Storytelling
- We crafted a persona-driven, goal-oriented narrative built around relatable Gen Z users—creative, ambitious, and hungry for recognition.
- Positioned Wakao as a competitive, reward-driven alternative to Moj, TikTok and Instagram
Branded Media and Assets
- Designed static and animated assets for the launch, activation and engagement campaigns across touchpoints
- Created brand guidelines and a design playbook to streamline asset production, and empower teams to create on-brand content quickly
Impact
Boosted Brand Impact
Co-designed a dynamic, story-led identity to drive brand awareness and engagement
Cohesive Brand Perception
Achieved visual consistency and design harmony across brand and product
Augmented Business Growth
Drove brand-led user-acquisition and engagement with a targeted communication strategy
By leveraging a design-led, story-driven strategy, Wakao elevated its brand positioning to resonate, engage and convert target audience into active users.
