To rapidly scale Times Prime from 5,000 to hundreds of thousands of paying users, the strategy centered on three pillars: lowering acquisition costs through strategic B2B partnerships and targeted B2C campaigns, enhancing brand recall with consistent, emotionally resonant messaging and influencer collaborations, and reducing churn by offering exclusive experiences, personalized renewal incentives, flexible subscription options, and loyalty rewards.

This integrated approach enabled efficient user acquisition, strengthened brand presence in a crowded market, and drove sustained subscriber retention-delivering measurable growth and long-term value.