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Svelte Collective
Svelte Collective | Global Export House
Svelte Collective’s rebrand aims to update its brand identity and narrative to connect with modern global audiences and bespoke consumers. It highlights the brand’s roots of authentic Indian craftsmanship, with each piece handmade by skilled artisans using the finest and rarest of materials. The refreshed brand identity also emphasizes sustainability by promoting slow design and purposeful production.
Elegant | Narrative-led | Craftsmanship-focused
Svelte Collective, a legacy export house renowned for artisanal excellence, embarked on a rebrand to modernize its visual and verbal identity while emphasizing the authenticity rooted in craftsmanship.
The rebrand highlights the brand’s dedication to slow design and bespoke, high-quality handmade-to-order pieces crafted by skilled Indian artisans that blend classic elegance with contemporary style.
The newer, more focused brand narrative integrates a sustainability-forward ethos by championing responsible luxury through quality, longevity, and mindful production, appealing to discerning global markets seeking both modern sophistication and genuine artisanal heritage
Leap Loft’s Rebranding Framework
Visual Identity System
- We look beyond the basics and leap into the exciting possibilities of tomorrow
- Designed a timeless brand mark inspired by heritage textile motifs
Brand Storytelling Framework
- Created a cohesive brand voice emphasizing craft, culture & care
- Positioned the brand as both a guardian of tradition and pioneer of innovation
Sustainability-Led Messaging
- Highlighted eco-conscious methods and material innovation
- Integrated circular economy principles into communication touchpoints
Multi-Touchpoint Execution
- Redesigned packaging, trade catalogues & digital presence
- Developed brand playbook for international expansion
Impact
Brand Perception Shift
Elevated from traditional exporter to modern luxury innovator.
Market Expansion
Positioned for global trade fairs & D2C pivot
Sustainability Credibility
Aligned with modern B2B buyer preference
Marrying “heritage meets innovation” became the golden thread that resonated across cultures and continents — a narrative that redefined Svelte’s brand positioning and identity
