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Coverfox
Coverfox | Insurtech/Digital Aggregator
Coverfox needed a stronger organic presence due to rising ad costs, but faced challenges with low keyword visibility, technical SEO problems, and no scalable content, making them too reliant on paid traffic. To grow affordably, they needed to fix their website's technical issues, create targeted content, and improve their search rankings.
Approach
Scalable | Measurable | Cost-Effective
The insurance industry is highly competitive, with many companies and comparison sites fighting for the top spots in search results for valuable keywords.
The need to build trust in a heavily regulated industry makes it hard to create and scale content using organic methods only.
Faced with escalating paid media costs and increasing competition in the digital insurance space, Coverfox recognized an urgent need to strengthen its organic presence without over-reliance on paid advertising.
The solution framework for Coverfox focused on a comprehensive SEO overhaul.
Leap Loft’s SEO-Led Strategy
Technical SEO overhaul
- Fixed site architecture, improved crawl budget.
- Core Web Vitals & mobile UX optimization.
Search-Optimized
Content Engine
- Created high-conversion landing pages & in-depth blogs
as content pillars - Focused on long-tail, intent-rich queries
Authority and Trust Building
- Secured high-authority backlinks from finance publications
- Improved domain authority and topical relevance
On-Page + Schema Enhancements
- Metadata, internal linking & structured data refinements
- Better SERP visibility and CTR improvements
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Impact
Boosted Website
Traffic Growth
+35% Growth in Organic Traffic
(6 months)
Achieved Higher Keyword Rankings
Top 5 Rankings for Core Insurance Keywords
Diversified Customer Acquisition Channels
Reduced Paid Channel Dependency
Improved Technical and On-Page SEO
Improved Crawlability & UX Metrics
The AHA moment
By focusing on intent clusters rather than individual keywords, we unlocked content velocity and scaled visibility faster than traditional SEO would allow.
